PARADISE POUT LIP KIT
Creative Direction
Content Direction
Marketing Strategy
Packaging Design
Messaging + Copywriting
CHALLENGE
Create a tropical, vibrant product launch to highlight new flavors of Kopari’s cult-favorite Lip Glossy, resupporting the Lip Glossy category. From concept and naming, to packaging, to 360 product launch, spearhead creative and marketing strategy.
APPROACH
Using bright diagonals, abstract patterns, and warm ingredient shots evocative of a Hawaiian holiday, the Paradise Pout Lip Kit is a trip to remember. As well as executing packaging design, I directed creative assets across paid social, DTC, social media, influencer, and retail channels.
