Assigned to design an optimized booking feature UX and homepage. I designed a booking site for the luxury boutique hotel company Coqui Coqui. See a live prototype here.
Assigned to create a company and design the business’ logo, branding system, website, packaging applications, and assorted digital strategy.
I created Barbelle, a women-only gym and studio that caters to women aged 25-35. This millennial demographic is seeking community spaces to work out, detox, and connect. In addition to designing all elements of the brand, I also wrote the copy for the website and emails.
*I do not own the photos used for this project and this project was a school assignment, not for commercial use.
Single Page Website
Email Blast Design
Veuve Clicquot — Email Template
Assigned to create an email template for a beverage company. I designed for Veuve Clicquot, using existent brand colors, assets, and fonts. This email is designed to promote new products (and encourage recipients to buy those new products through CTAs!) and introduce recipients to upcoming events and company run blogs.
The VAD Foundation
Designed a one page website for nonprofit organization, the VAD Foundation. The VAD Foundation works to promote access to education for teenagers in South Sudan.
En Contra Magazine
Assigned to create a magazine for a niche audience. I conceptualized a magazine for the political resistance, where marginalized or fringe organizations, protestors, and activists can read about activities and have access to an audience interested in activism.
Magnolia Farm to Table
Assigned to design a restaurant logo and menu. I created Magnolia Farm to Table, a contemporary farm to table restaurant situated by the beach in San Diego. Filling a void for family friendly, affordable, healthy, delicious seafood, Magnolia seeks to provide a comfortable environment for people who want to brunch and dine beachside.
YOGA ARTS - BRAND IDENTITY
Branding for local Point Loma yoga studio. The business sought to create an authentic yet modern feel. I designed a classic yoga lotus-shape but coupled it with modern type. I chose to encase the design in a circle to emphasize Yoga Art's bridge between the traditional and contemporary—conveying the authentic experience they offer to clients.