Design Director with 10+ years leading brand, packaging, and retail creative for beauty and consumer brands.

I build and mentor high-performing teams, drive packaging from concept through press, and develop trend-led creative strategies that connect with consumers across every touchpoint.

My work spans indie beauty startups and global brands—from defining brand identity and executing full packaging redesigns, to launching products at Target and Ulta, art directing campaigns alongside photographers and creative teams, and developing seasonal trend strategy for C-suite stakeholders.

I bring both the design vision and the operational fluency to scale creative—and I care deeply about craft at every stage.

Outside of work, I draw inspiration from film, literature, walking my dog, and digging through antique malls.