LIQUID EXFOLIANT

CHALLENGE

Launch WLDKAT’s first exfoliant product — an under $25 liquid exfoliant. YUCCA + LACTIC ACID liquid exfoliant smooths, clarifies, and brightens—without any need physical exfoliation (that’s way harsh, Tai!). We aimed to convey to consumers that this product was effective, suitable for daily use, and well under the price point of its competitors without sacrificing quality.

APPROACH

To showcase YUCCA + LACTIC ACID liquid exfoliant’s powerhouse ingredients and potency, we shot the campaign in desert-inspired bright, outdoor sunlight. We captured dewy, lit-from-within, unretouched skin — showing the GLOW that this product offers.