HydRATING BODY WASH

So beachy. So bubbly. Powered by ultra-quenching coconut water and sea kelp, Kopari’s vegan Hydrating Body Wash gets you squeaky clean and leaves you smelling like sweet coconut milk.

DATE

Summer 2020

PHOTOGRAPHY

Créme Collective
Amanda Campeanu

Objective

Launch a new hero SKU for Kopari—a gel-formula body wash powered by coconut water, sea kelp, and organic aloe vera juice. Utilizing direct response ads and social media metrics as a baseline, I created shot lists for photographers and directed influencer visual strategy to best serve business needs. Managed 360 launch strategy, including social media art direction, influencers, copywriting taglines and product information, product page merchandising, and email/SMS design.