THE SWEETEST HOLIDAY
Creative Direction
Marketing Strategy
Messaging
CHALLENGE
Launch Kopari’s 2020 holiday special edition products, drive cross-category sales, and support messaging and sales for Black Friday/Cyber Monday sales. The Sweetest Holiday includes two new products, Kopari’s hero Coconut Melt remixed with sugar cookie scent, and the Frosty Kiss Kit—a shareable lip kit featuring Kopari’s cult-fave Coconut Lip Glossy and a new Peppermint Lip Glossy.
APPROACH
In order to craft a holiday launch story that could carry Kopari through the holiday season, and keeping in mind the state of the world in 2020, we positioned the holiday launches as “The Sweetest Holiday,” tying together the product scents (extra sweet!) and the sentiment behind the holidays. With bright, bubblegum festive imagery and cheeky messaging, the launch drove sales beyond goals and resulted in several sell-outs of the sought-after Sugar Cookie Melt.
