CALIFORNIA GLOW ENZYME SCRUB

Art Direction
Content Direction
Shoot Production
Casting
Marketing Strategy
Messaging

CHALLENGE

Develop product launch assets for Kopari’s first physical exfoliant. Convey the product benefits, ingredients, and efficacy in a relatable and fresh way. Kopari sought to increase their credibility in the skincare space—most consumers at Kopari shop Body products.

APPROACH

We developed a campaign that showcased golden hour glowing skin, rooting the lighting and look and feel of the campaign in Kopari’s home state of California (also the product namesake). We wanted to conjure a feeling of radiant, glowing skin at the beach while also capturing the cheekiness and fun of today’s popular social media platforms in campaign video (hello, TikTok effects!). In addition to producing ecommerce assets, we produced influencer events, social media posts, and paid ads.