LAMSON CUTLERY

Logo Design
Packaging Design

ART DIRECTION

Raygun Agency

DATE

2019

CATEGORY

Rebranding

INDUSTRY

Food

Objective

Rebrand existing Lamson Cutlery logo and branding system to reflect its storied past and history as one of the oldest still-operational cutlery companies in the United States. Using influence from its past logos and iconography, we crafted a new identity for Lamson. The visual identity harkens to Lamson’s past while elevating and propelling its story forward.