COCONUT WATER MOISTURE CREAM
Customers asked, we delivered. An oil-free, water-based moisturizer light enough for daily wear and emollient enough to quench thirsty skin. Hydration? Let’s dew it.
DATE
Summer 2020
ART DIRECTION
Beatrice Nielsen
Jamie Brenstuhl
PHOTOGRAPHY
Jamie Brenstuhl
Amanda Campeanu
Objective
Launch Kopari’s first-ever coconut water based moisturizer. Handled 360 campaign launch from including developing shot lists, crafting content, supervising digital and print collateral, social media strategy, campaign verbiage, and full-team education.