ART DIRECTION

Product Photography
Social Content Creation

CHALLENGE

Create compelling branded content to be used across owned channels as well as content optimized for performance advertising. Using data compiled from ad agency partners and owned channel reporting, develop and execute high performance creative assets.

APPROACH

With limited access to photo studios and compressed launch timelines due to COVID-19, our creative team often needed to fill in content gaps. I created an in-house studio and generated not only photography for campaigns but also created UGC-feeling evergreen content to drive sales across paid social channels and lower funnel advertising.