How might we create a liquor brand that reflects the natural energy, geography, and heritage of a distinctive place?



Spring 2018


Packaging Design


Alcohol & Spirits


With alcohol brands flooding the market, a distinctive packaging experience is crucial to a brand's success. Seven Falls is a gin product that embodies the warmth, wildness, and layers of the Sonoran Desert in Southern Arizona. Seven Falls captures the complexity of the desert, utilizing unique-to-Arizona plants for flavor, and compelling packaging that draws from Arizona roots. 


The name Seven Falls is derived from a famous hike in Tucson, Arizona’s Sabino Canyon. Much like a good drink, the Seven Falls hike transports you to an oasis and offers respite from the day-to-day. Through a warm color palette, custom topographic diecuts, and copper foiling, Seven Falls Gin embodies the spirit of the old west and injects a sense of nature’s majesty.  

seven falls process.png
Seven Falls Design Thinking2.png
Seven Falls Design Thinking.png
Seven Falls_Branding Shot copy.png
Payoff Image copy PNG.png