CEIBA RESORT & SPA
What does the mobile experience of a boutique resort and spa look and feel like? How might we incorporate the history of a place into a branding system?
An upscale experience is not uncommon in the hotel industry. However, the modern traveler is discerning, and is most often seeking authenticity from travel experiences. In order to compete with both Airbnb and large scale hotel corporations, boutique hotels must marry the best of both worlds, and craft a cultivated experience with both the flair of home share and the guarantees of a hotel.
Ceiba encapsulates the historical context of the Yucatán into a boutique hotel experience. Inspired by Mayan architecture, the colors of a clear cenote, and the typography of the 1968 Mexico City Olympics, Ceiba seeks to capture the essence of Mexico's history throughout all brand touchpoints, from a mobile booking system to a hotel bar.