About BEATRICE

Welcome! I am an art director with over 8 years of working in the wellness, beauty, and fashion industries. I’m skilled in creative direction, content creation, brand strategy, and campaign execution across multiple channels—with a focus on direct to consumer brands and beauty brands. Strong background in building, expanding, and maintaining brand identities for beauty, wellness, and lifestyle brands and crafting compelling, performance-driven creative. I am based in Southern California and offer freelance art direction + design services.

Interested in working with me? Let’s connect. Bonus points if you’re into natural wine, clean beauty, and crispy typography✌️